About

Confectionary decorating manufacturer Cake Craft USA was founded on the belief that professional-grade baking products and tools should be available to anyone. From edible ink to rolled fondant to airbrush food color, Cake Craft USA brings premium products—often only available to gourmet restaurateurs or pâtissiers—to the general public. GARDE helped the company combine eye-catching branding with logistics and sales tools to make the buying experience enjoyable for professional pastry chefs and amateur bakers alike.

“When it comes to branding, the look and feel of the baking tools and equipment manufacturing industry has been stagnant for the better part of a century. This provided Cake Crafts USA and Garde with an opportunity to challenge the status quo.”

“Beginning with rough sketches and concluding with beautifully branded products on grocery store shelves, Garde helped to build a product and brand that has become a staple in every chef’s kitchen and DIYer’s pantry.”