El Rancho Tajiguas
THE CROWN OF JEWEL OF CALIFORNIA’S COAST
About
El Rancho Tajiguas is a rare offering: mixed-use residential, agricultural, and historic land on the largely undeveloped coast of Gaviota. New development is heavily regulated in this unincorporated community in Santa Barbara County; El Rancho Tajiguas—dubbed the Crown Jewel of the Southern California coastline—offered a unique opportunity for the right buyer. GARDE strove to capture that uniqueness and beauty in the property’s marketing materials, a tall order that was artfully met.
"Garde strove to tell a unified story across all visual and written assets associated with El Rancho Tajiguas. The result was a synchronous global campaign that reached millions.
